This past September subway billboards was the media of choice in a highly aggressive campaign warning against the danger of sugary drinks; a major factor in our current obesity epidemic.
This time around the New York City Health Department is utilizing YouTube for its anti-obesity campaign.
Love them or hate them, these campaigns definitely stir up emotion as can be seen from the hundreds of comments rolling in across the web and social media. Comments range from “It got me…I’ll? never drink soda again. ” to “Nothing like spending millions of tax dollars on this silliness.”
[Sources: YouTube and NY Daily News.com, respectively]
Some folks believe that shock-advertising grabs your attention and makes you think, while others believe it can be downright insulting.
What’s your opinion?
Train hard; stay strong.
Susan
